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TikTok is introducing a new feature that enables them to cut down on the volume of AI-made media appearing in their timelines. This move comes as the company announced that it now features more than 1 billion content made with AI.

Trial and Implementation

This change is undergoing trials over the next few weeks before a full-scale release. This shift coincides with a increase in content created by AI, driven by new content generation software.

AI Proliferation Online

Studies have shown that almost one in 10 of the fastest-growing content creators on a competing service primarily display content made by AI. A considerable share of this output is classified as low-quality AI content, a phrase for substandard, factory-style content that is frequently illogical or bizarre.

“We know from our community that a lot of users appreciate content produced via AI tools, from AI artwork to science explainers, and we intend to give people the option to see more or less of that, based on their own choices,” said a spokesperson.

Scale of AI Content

The service disclosed that there are presently over a billion videos on its network identified as AI-generated. Collectively, over 100 mn videos are uploaded to the platform daily, making AI content a limited percentage of its complete catalog.

Customizing Your Feed

Members will be able to limit or boost the level of AI-generated videos they see by opening the topic control feature in the app and selecting AI-made media. Additional categories that currently be adjusted under the filter encompass politics, clothing, cosmetics, and choreography.

AI Disclosure Rules

The platform’s rules require creators to identify “realistic” AI-made content, and it forbids malicious AI impersonations of celebrities or crisis events. Any believable AI video that is without a tag can be taken down under its terms of service.

Furthermore, the service will from now on attach an “AI-made” label to content produced via its own AI tools, or flagged by an collaborative effort for recognizing artificial media. This measure is aimed to deter users from attempting to bypass the disclosure requirement.

Responsible AI Funding

The platform is also establishing a $2 million educational fund for specialists and organizations to create educational content about ethical AI use. This program will assist educational bodies specializing in training computer science.

Moderation Strategy

The video-sharing app has justified its moderation strategy, amid debate over intentions to make redundant a large number of review team members in the UK. It is set to reduce hundreds of positions in its content moderation division in its British office, with labor groups and online safety experts raising concerns that staff are being displaced by machine-led review.

A company official explained that people-led review would remain essential, but AI can protect employees by eliminating the most harmful content prior to it is viewed by humans. The platform reported a significant reduction in explicit and harmful content handled by human moderators over the previous year due to intervention by its automated systems.

We believe it is crucial to integrate staff and AI to keep the platform safe,” she said. “We’ll have people as involved in the system, but we further consider it’s very important to minimize viewing of harmful content as rapidly, which is why a extensive automated help is making a difference operate efficiently.”